Oren Elkayam
CEO and Co-Founder
Oren has worked at both the Business Development and CEO levels with companies in the wireless communications space (as VP Business Development at Runcom Ltd. and CEO of Sortech Ltd). He has initiated and negotiated contracts with top carrier companies such as Alcatel-Lucent, Nortel, Mitsubishi and Motorola. He has led investment rounds with US based VC’s as well as managing Sortech’s start-up from prototype to commercial sale to a top tier vendor. Oren has been a voting member on both the IEEE and WiMAX international committees. He served as an officer in the Israeli Air Force in an elite R&D unit. Oren holds B.Sc in Electrical Engineering and an MBA (magna cum lauda) all from Ben-Gurion University, Israel.
Yossi Segal
VP, R&D and Co-Founder
Yossi was the former CTO and one of the founding members of Runcom Ltd., leading the design and development of 3 mobile ASIC’s and 8 wireless broadband systems including DVB-T and WiMAX. He is an expert in OFDM/A and has written essential patents for OFDM/A technology, being the first to implement OFDM/A in a working product. He has led several product and system solutions from design to successful commercial deployment worldwide. Yossi has taken a leading role in several international wireless standards (IEEE, ETSI) as a committee voting member, where he made hundreds of contributions. Yossi served in the Israeli Army as an officer in an elite electronic warfare R&D unit. Yossi holds B.Sc (magna cum lauda) and M.Sc in Electrical Engineering and an MBA all from Ben-Gurion University, Israel.
Offer Herman
VP, Sales
Offer is a senior sales executive with more than 20 years of delivering revenue in highly competitive markets in the telecommunication industry. Offer held various senior positions in sales and marketing at several high tech companies in Israel. He has led a variety of sales and marketing initiatives in EMEA, Asia and the Americas. Prior to joining Mobilicom, Offer was Sales Director at Fiberzone Networks, where he led the company’s sales and marketing activities in the Asian and EMEA telecommunication markets. Before Fiberzone, Offer worked at RiT (NASDAQ: RITT) for ten years, as VP of Sales. In his position at RiT, Offer was responsible for expanding the company’s reach into new markets, leading several multi-million dollar deals with the world’s largest carriers and enterprises. Offer also served as a Sales Manager at ArelNet, one of the pioneers of VOIP technology. Offer holds a B.Sc. degree in Industrial Engineering from the University of New Haven in Connecticut.
Steven Sarfati
Vice President of Sales, USA
Steven is a business development and sales leader with over 20 years experience in homeland security, public safety and video systems.
Prior to joining Mobilicom, Steven launched Arecont Vision as the Senior Vice President of Sales and Marketing, the leader in security surveillance systems. He also served as the Vice President of Sales for Neven Vision, a leader in Facial Recognition for the Biometrics Security industry. Google acquired Neven Vision after recognizing the value of their client base.
In 1994, Steven founded Continuum Engineering Inc., a leader in precision robotics that designed and delivered automation solutions for the semiconductor, fiber-optic and biomedical industries. As President, he created an effective global sales distribution network and maintained an installed base of customers that included Fortune 500 companies such as Hewlett-Packard, Boeing, Disney, IBM, Intel and Applied Materials. Steven continued to work for the company after its acquisition by JMAR Technologies, a NASDAQ company, in 1998.
Prior to that Steven worked as Strategic Accounts Manager for Intel Corporation. Steven also held a faculty position at California State University, Northridge, where he taught microprocessor architecture and engineering.
Boaz Pick
Vice President of Operations
Mr. Boaz Pick has recently joined Mobilicom as VP Operations. Boaz brings with him over twenty years of experience in operation, supply chain and engineering executive management in global leading companies. During his career as senior operation executive in small, mid-size and large High-Tech public companies, he established and managed efficient manufacturing processes, logistics, purchasing and cost effective production. In his previous positions, Boaz served as Sr. Director of global manufacturing engineering at VeriFone Systems, Inc., VP Operations and Supply Chain at EPOS and VP Operations and Supply Chain at VCON Telecommunications Ltd. Boaz holds a B.Sc. degree in in Electronic Engineering, Technion, Israel Institute of Technology, Haifa.
Tomer Hot
Pre/Post Sales Technical Manager
Sigal Russo
Director of Finance
Ms. Russo brings with her over 15 years of vast experience as a CPA and and background in publicly-traded companies. She has an extensive knowledge in financial modelling and forecasting, IPO procedures, and a track record of improving fiscal performance, productivity, and internal controls. Most recently, Ms. Russo served as CFO of OWC Pharmaceutical Research Corp. (OTCQB: OWCP), a pharmaceutical company, where she was in charge of all non-R&D aspects of managing business, Prior to her tenure at OWCP she was a Senior Director of Finance of Rosetta Genomics Ltd. (NASDAQ: ROSG), a molecular diagnostics company, where she was responsible for all finances aspects, and reported to the Chief Financial Officer. Ms. Russo served in various roles at Rosetta Genomics since 2008. Prior to her tenure at Rosetta Genomics, Ms. Russo was an audit manager at Ernst & Young in Israel, specializing in audits of companies from various fields, both publicly traded and privately owned American and Israeli entities, from 2004 to 2008. Ms. Russo holds a BA in Economics and Accounting, from the Ruppin Academic College.
Garry Goldenberg
Country Manager, France
Ofer Laufer
Chief Operating Officer
Ofer brings 25 years of experience in rapidly growing hi-tech enterprises. He served as the General Manager of Friendly Robotics for 10 years. Under his leadership the company grew 7X both in sales and production units, developed many new robotic models, IOT infrastructure and an APP, as well as expanded R&D capacity 3X. Ofer also managed several OEM deals and oversaw a successful acquisition. Previous to that, Ofer led Operations in several companies, including Powerpaper, Alvarion and Avaya; in that capacity he established production sites in China, the Philippines and Ireland, transferred new technologies into mass production, improved quality, productivity and production excellence, as well as built highly effective teams. Ofer is an Electronic Engineer and has an MBA from the Hebrew University.
Pinhas Reich
VP Business Development & Marketing
Pinhas brings senior global managerial experience in sales, marketing and business development in various industries such as Telecom, Smart homes, behavior prediction based on speech analytics for enterprise and in the consumer market.
Pinhas has rich experience working for small / large, private and public companies.
Board of Directors
Oren Elkayam
CEO & Co-Founder
Yossi Segal
VP R&D, Co-Founder
Yossi was the former CTO and one of the founding members of Runcom Ltd., leading the design and development of 3 mobile ASIC’s and 8 wireless broadband systems including DVB-T and WiMAX. He is an expert in OFDM/A and has written essential patents for OFDM/A technology, being the first to implement OFDM/A in a working product. He has led several product and system solutions from design to successful commercial deployment worldwide. Yossi has taken a leading role in several international wireless standards (IEEE (link is external), ETSI (link is external)) as a committee voting member, where he made hundreds of contributions. Yossi served in the Israeli Army as an officer in an elite electronic warfare R&D unit. Yossi holds B.Sc (magna cum lauda) and M.Sc in Electrical Engineering and an MBA all from Ben-Gurion University, Israel.
Tzvika Friedman
Board of Directors
